.YOU MAY certainly not know it, however different typefaces bring about different feelings. Serif typefaces, with small movements by the end of characters, are actually commonly found in publications and newspapers. They seem reliable as well as reliable. Sans serif typefaces, which appear, can show up present day as well as laid-back. Visual uniformity offers readers a sense that they understand where they stand it helps to build leave. In the case of The Economist, it specifies the shade for our journalism.